5 DIGITAL MARKETING TOOLS ESSENTIAL FOR THE CONSTRUCTION INDUSTRY

Website Designed to Convert

When it comes to Digital Marketing for construction companies, having a website that’s designed to convert is key. Your website needs to be easy to navigate, and it should showcase your work in the best possible light. Including testimonials and customer reviews is a great way to build trust with potential customers.

Your website should be designed to be user-friendly, informative and persuasive. For the construction business it’s particularly important that your phone number is the first thing a new visitor sees, and it should be clickable. Make sure your website has a strong and clear call-to-action so visitors know what you want them to do. It should also have a lead capture (lead magnet) form so that visitors can easily provide their contact information in return of receiving something of value. You also need to make sure your website is responsive and mobile-friendly so it looks good on all devices, as most people now access the internet via their smartphones and tablets.

What is SEO and why should we care?

SEO, or search engine optimization, is the practice of optimizing a website so that it appears higher in search engine results pages. This is important for construction companies because potential customers are more likely to find them online if their website is near the top of the results. SEO provides easy and trustworthy access to your company and the services it provides through organic search on the internet.

There are a number of things construction companies can do to improve their SEO, including creating keyword-rich and well-structured content, optimizing titles and meta descriptions, and building relevant links from other websites. It’s also extremely important to stay up to date on the latest changes.

One of the most important aspects of SEO is keyword research. You need to identify which keywords people are likely to use when searching for construction services. You can then use those keywords throughout your website, including in the title, description, and URL. You can also use them in your blog posts and other content marketing efforts.

Another important element of SEO is link building. In order for your website to rank higher, you need links from other trustworthy and prestigious websites. You can achieve this by publishing guest blog posts, participating in online directories, and many other techniques.

If you want your construction company to succeed, online and offline, you need to focus on SEO. It’s one of the most important facets of Digital Marketing and it is the one thing that could improve your visibility and standing in the long term.

Strategy for Online Reviews

Online reviews are an important part of Digital Marketing in general, and strongly so for construction companies in particular. They help potential customers learn more about your business and the services you offer. They also help build trust and authority for your brand.

Most people consult online reviews before making a purchase or order a service: it’s critical to know if the house you build, or the repairs you made, or the roof you installed made other people happy and made them talk high about your company. So it’s important to have a strong online review strategy. The best way to get started is by asking your happy customers to leave a review. You can also offer incentives such as discounts or free products/services in return for a review.

You can also proactively seek out reviews from unhappy customers. This can be a great way to turn them into happy customers. By addressing their complaints and providing a resolution, you can show other potential customers that you’re willing to go the extra mile for them.

Make sure you respond to all reviews, both positive and negative. This shows potential customers that you care about their opinions and that you’re actively engaged in your online reputation management.

There are also other, very effective strategies that involve automation, which we can talk more about if you decide to retain us for your marketing needs.

PPC Advertising 

As a construction company, it’s important to be aware of the different types of PPC advertising and how they can help your business.

The first type of PPC advertising is called search engine advertising. This is when you place ads on search engines such as Google, Yahoo, and Bing. When someone searches for a construction-related term, your ad will appear alongside the results. This is a great way to reach potential customers who are already interested in what you have to offer.

The second type of PPC advertising is called display advertising. This is when you place ads on websites that are relevant to your target audience. For example, you could place ads on construction-related websites or websites that cater to homeowners. This is a great way to reach people who might not be actively searching for your services but might be interested in what you have to offer.

The third type of PPC advertising is called social media advertising. This is when you place ads on social media networks such as Facebook, Instagram and Twitter. This is a great way to reach potential customers who are active on social media and might not be reached through other forms of advertising.

All of these types of PPC advertising are effective and can help your construction company reach more potential customers, very fast. They also give you the ability to closely monitor, track, measure and adjust your investments and results and optimize them in real time for best outcome. Make sure you choose the ones that are most relevant to your business and target audience and experiment with different combinations until you find what works best for you.

Content Marketing

Content marketing is all about creating valuable content that helps your potential customers. You can share blog posts, infographics, e-books, videos, social media updates or any other type of content that will help your audience learn more about your company and what you offer. The key is to make sure that your content is interesting and useful, so that people will want to read it and share it with their friends.

Content marketing is one of the most important aspects of Digital Marketing for construction companies. The goal is to attract potential customers by the quality, relevance and value of the posted materials so they would come to trust and like you, which would eventually convert them into leads or customers. You can achieve this by publishing content that is helpful and informative. Potential customers will see that you know what you’re talking about and they will be more likely to trust you and do business with you.

Content marketing also helps build authority for your brand. When potential customers see that you are constantly publishing helpful content, they will start seeing you as an expert in the industry. This can lead to more opportunities for business growth.

If you’re not currently using content marketing, it’s time to start. It’s one of the most effective Digital Marketing techniques available and it can help improve your visibility and standing in the industry long term.

So, how could a construction company improve their Digital Marketing efforts through these 5 construction marketing tools?  

There you have it – those are the five key Digital Marketing elements that every construction company needs to focus on in order to reach potential customers and grow their businesses. But what if your company is already doing some of these things, but you want to do more? Or maybe you’re just getting started and you’re not sure where to begin?

Read this blog once again and think it through. If it is still confusing, we can help! Get in touch with us and we will walk you through the best and fastest strategies to take you up on the path of success.

Digital Marketing is a complex and ever-evolving field, but the five elements we’ve outlined here are a good starting point for any construction company. If you’re looking to improve your Digital Marketing efforts, make sure you focus on these key areas. And if you need help getting started or want to take things to the next level, get in touch with us – we’d be happy to assist!

Are you interested in learning more about Digital Marketing for construction companies? If so, make sure you check our posts regularly. We’ll walk you through everything you need to focus on, and I’ll also offer advice for those who are just getting started.

Happy Digital Marketing!