HOW HOME SERVICE PROVIDERS CAN USE ONLINE MARKETING TO DOMINATE THEIR MARKET
Some valuable tips on how to dominate your market using online marketing strategies.
By using various digital marketing methods home service businesses can connect with more potential customers and convert them into paying customers. By taking advantage of the online space, construction and home service businesses can make it easier for potential customers to find them, learn about them and do business with them!
Home service businesses like yours can connect with more potential customers and convert them into paying customers by using an arsenal of digital marketing methods. By taking advantage of the online space, your business can make it easier for potential customers to find you, learn about you and do business with you!
1. Get to the top of search engine results pages and attract more web traffic with SEO services.
Getting to the top of search engine results pages is essential for home service businesses looking to increase website traffic, attract potential customers and convert them into paying customers. Optimization services can help with this by utilizing a variety of strategies such as keyword research, content optimization and link building.
When it comes to keyword selection, it’s important to pick phrases that accurately describe your business and its services. This can help to improve click-through rates and make it easier for potential customers to find you online. Rank highly for the appropriate keywords on both Google Search and Google Maps listings to improve your website traffic.
But not only that. Paid online ad campaigns are an important supplement to it.
Advertising may be thought of as a business expense to place your company in view of potential customers, which overtime could lead to booked jobs.
2. Retarget One-Time Viewer to turn them Into a Prospective Client
Retargeting is a powerful tool for home service businesses to use in order to turn one-time viewers into potential customers. This technique allows businesses to serve ads to people who have already showed an interest in what they offer, by using the data collected from previous visits. Retargeting works by placing a small piece of code on your website, and then serving ads to those visitors as they browse other websites.
This service is offered by ad platforms such as Google and Facebook. Once someone visits your website, those platforms will make sure that they keep seeing you everywhere else. They’ll see you on their Facebook or Instagram feeds. And your ads will keep popping up on the websites that they visit.
But retargeting should be thought of not just in the digital sense – people showing interest in your business in any form, including in person or by phone, should also be included in the “to be retargeted” category.
When you don’t hear back from a potential client after an initial meeting, it’s easy to think they’re not interested. In actuality, people are just forgetful and need constant reminders before they take action.
Retargeting ensures that you are the first business a prospect thinks of when they need a service you provide.
3. Websites like Yelp and Angie’s List are great for getting your business name out there, but you have to pay to play.
By enrolling in a paid directory, you guarantee that potential customers will see your listing when they search for businesses like yours.
When construction businesses enroll in a paid directory, they are guaranteeing that potential customers will be able to find their listing when conducting online searches for businesses in the same field. But paid directory listings sometimes really make the difference for boosting the business’s local SEO and rankings.
Comparatively, online directories such as Yelp, Porch.com, and Angie’s List are present-day versions of the once widely used Yellow Pages. And people frequently visit these websites when they need assistance from a business.
But if you want attract potential customers from online directories, do more than just listing your business. Give a clear description of what services you offer and include accurate contact information like phone number. Good ratings and reviews left by past customers can also make your listing stand out.
4. Make the most of your database by marketing to them directly.
Don’t let your database go to waste! Market to them directly and turn them into paying customers. With some help, you can easily reach out to your database on a systematic and consistent basis and convert them into lifelong customers.
Most home service businesses have two groups in their database: those who have shown interest in a certain service, and those who have already used that service.
Your database is the simplest to market to because if someone demonstrates interest in your services, they will probably use that service at some point. And people who have already paid for a product or service are more likely to become repeat customers, so it will be easier to convince them to do so.
The most reliable method to increase conversions is by frequently sending texts and emails to your customer database. You can use this same strategy to convert doubtful prospects into buyers, or turn an old buyer into a regular.
5. Use Client Reward Programs to Your Advantage
Client reward programs are a great way for businesses to increase the loyalty of their customers. By offering rewards, such as discounts and free services, businesses can encourage their current customers to return and even attract new ones. By utilizing client reward programs, businesses can create long-lasting relationships with their clients and generate more revenue in the process.
Create a customer loyalty program to incentivize individuals to use your home service or construction business. For example, if you want to earn their repeat business, you can send them a gift in the mail or give them a discount. Something to make them feel appreciated. Not only will this make them remember you, but it will also improve their customer experience and encourage them to refer your business to others.
If you want to stay ahead of your competitors, you need to have an online presence. Internet is king.
You can start by making sure you follow the five recommendations listed in this article.
If you would like to talk about how we can help you get more customers, you can schedule a time for us to chat: https://book.allconstructionmarketing.com/intro-call